Top 5 Fashion Games on Android in Europe: Q1 2025 Performance

In the first quarter of 2025, the fashion gaming sector on Android in Europe saw notable activity. Data from Sensor Tower highlights the performance of the top five fashion games, showcasing trends in downloads, revenue, and active users.

Skincare Time: Makeover ASMR by FALCON GAME started strong, with weekly downloads peaking at around 711K in mid-January. However, a gradual decline saw them drop to approximately 213K by the end of March. Revenue also decreased from $397 at its peak to $74, while active users fell from over 1M to about 505K.

Eye Color Mix from CrazyLabs LTD maintained a steady download rate, beginning with over 431K and ending with around 129K weekly downloads. Revenue remained minimal, with slight fluctuations, while active users showed a decline from just over 1M to around 619K.

Satiszone: Perfect ASMR Tidy by Sonat Global experienced a consistent increase in revenue, peaking at $450 towards the end of February. Weekly downloads saw a significant surge to 279K in early February before stabilizing, while active users grew from roughly 113K to over 623K.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES showed a steady download trend, reaching a high of over 213K in mid-February. Revenue remained low throughout the quarter, and active users increased slightly from roughly 788K to 786K.

Paper Doll Diary: Dress Up DIY by Bravestars Games had a peak in weekly downloads at 249K in mid-January, with a subsequent decline to 110K by the end of March. Active users remained robust, consistently above 2M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.